You’ve seen it on ABC’s Good Morning America, you’ve heard

that Rosie O’Donnell from The View loves it, you’ve seen it

in fashion magazines - Mothers and daughters are showing

their pride in each other like never before by hitting the

town in matching and coordinating outfits. Why is this trend

so hot right now? Here’s why:

· Mothers are ‘younger’ and daughters are ‘older’. Moms

still read the same fashion magazines as they did before

they attained Mom status. Today’s Moms are often health

conscious and fit; they look and feel young and refuse to

abide by outdated societal fashion guides to ‘dress their

age’. Bombarded with mass-marketing fashion magazines and

the fashion attention their TV icons receive, young girls

are starting to attain a fashion consciousness at an earlier

and earlier age. This brings mothers and daughters closer

together on the spectrum of fashion trends more than ever

before. The boundaries between the generations have shifted

and overlapped, rendering everyone virtually the same age in

‘fashion’ years.

· Mothers are hip, stylish…cool. Where daughters in the past

may have shied away from anything remotely similar to their

mothers, rolling their eyes and proclaiming their moms

hopelessly fashion challenged, that is not the case today.

Many daughters look to their own mothers for their sense of

fashion, mimicking their style, so that Moms and daughters

today are often wearing the same styles! Proof of this can

be found in college blogs written by girls proclaiming their

fashion compatibility with their mothers and even attaching

photos of mother and daughter in matching dresses for the

world to view. Today’s Moms dress their babies, toddlers and

primary schoolers in designer ‘mini me’ versions of their

own clothes.

· Moms and daughters shop together….and enjoy it. This

tradition is certainly not new, but where mothers might have

had to drag their daughters kicking and screaming to the

malls to shop for clothes, this is not longer the case.

Shopping for clothes with Mom is a treat, a delight, a time

to be together and bond over something both are passionate

about. Proof can be seen nearly every week in paparazzi

photos of famous Moms shopping with their daughters. Even

Madonna and her daughter engage in elaborate mother-daughter

shopping trips to Harvey Nicks and Harods to foster their

posh fashion sense.

· Mothers and daughters LIKE each other. What Mom doesn’t

secretly love it when her little girl raids her closets,

trying on her dresses, jewelry and shoes exclaiming, “I want

to be like my Mommy!” Any Mom who is bursting over with

pride for her daughter enjoys showing her off and what

better way to say “Here she is and she’s mine!” than to

dress her in a matching outfit. The increased availability

of trend-following mini-me children’s wear make it easier

than ever before to follow seasonal and fashion trends for

mother and daughter.